Bizu Patisserie

Brand Development | Brand Deployment
  • Brand Meaning and Key
  • Market Segmentation
  • Positioning/Identity, Brand Architecture/Portfolio
  • Brand Strategy Review & Development
  • Brand Strategy Deployment for Bizu Patisserie, Bizu Le Petit, Bizu Le Picnique and Bizu Catering Studio
A Life of Indulgent Pleasures and Moments
  • Client
  • Bizu Patisserie
  • Industry
  • Food & Catering
  • Services
  • Brand Meaning and Key
  • Market Segmentation
  • Positioning/Identity, Brand Architecture/Portfolio
  • Brand Strategy Review & Development
  • Brand Strategy Deployment for Bizu Patisserie, Bizu Le Petit, Bizu Le Picnique and Bizu Catering Studio
  • Project overview
  • Bizu is the art of indulgent living. It's an indulgent life, full of pleasures enjoyed here and there. Full of passion and charm, that we wish to share through our cakes, pastries, and high quality food for those who love the good life and enjoy life's moments
  • Project Brief
  • Crystalize the BIZU brand meaning/key to achieve the vision of creating an 'empire'
  • Develop the sub-brands and their roles to support the brand meaning/key
  • Define the target market that encompasses what the brand is aiming to achieve
  • How do we grow Bizu as a whole? Develop marketing and communication strategy & plans
Taste By Design
  • Project overview
  • This series of event was conceptualised to further promote Bizu Catering . The partnership with 4 top wedding gown designers - Michael Leyva, Mark Bumgarner, Rajo Laurel, Vanya Romoff presented Bizu’s well-curated and personalized cocktail menus which generated favourable social and print media mileage for both Bizu and the designers.
  • Project Brief
  • Conceptualise a an event that will draw attention and interest to Bizu Catering
  • The event must elevate the Bizu as a in line with its brand meaning - A life of indulgent pleasures and indulgent moments