Salcedo Auctions

Brand Deployment | Brand Deployment
  • Brand Strategy
  • Market Segmentation
  • Brand Positioning & Architecture
  • Integrated Marketing Communications Strategy & Plans
  • Event Management
  • Audio Visual Production
  • Brand Strategy Deployment
  • Client
  • Salcedo Auctions
  • Industry
  • Fine Arts Auctions
  • Services
  • Brand Strategy
  • Market Segmentation
  • Brand Positioning & Architecture
  • Integrated Marketing Communications Strategy & Plans
  • Event Management
  • Audio Visual Production
  • Brand Strategy Deployment
The Well Appointed Life Preview
  • Project overview
  • The Well Appointed Life was aimed to promote Salcedo Auction’s The Well Appointed Life Auction weekend and encourage people to visit The Peninsula Gallery and view the auction pieces.
  • Project Brief
  • Conceptualize a thematic event that conveys the overall feel of the highlighted auction piece which is the Boceto.
  • Manage the event including content creation, creative direction, as well as coordination with the host and with partners and suppliers.
Thanksgiving Dinner: Under The Tree
  • Project overview
  • The Thanksgiving Dinner was conceived following the success of The Well Appointed Life auction. Salcedo Auctions once again opened its showroom for an intimate gathering of friends from print and social media, featured artists, clients, and event supporters as an expression of gratitude and appreciation.
  • Project Brief
  • Conceptualize a thanksgiving party that will express Salcedo Auctions’ gratitude and appreciation among friends and supporters.
  • To showcase the highlighted pieces that will be offered for bidding in the forthcoming “Under the Tree Auction”
Wonder of Wonders
  • Project overview
  • Wonder of Wonders was an event held at Dra. Vicki Belo’s home where Salcedo Auctions revealed another Juan Luna boceto titled Death of Cleopatra. The event served as a celebration of Art Fair where Salcedo also partnered with Hennessy and BMW to treat the select guests to a night, full of discourse about the newly revealed Luna painting.
  • Project Brief
  • Conceptualize a celebratory event that follows the 2019 Art Fair with Salcedo Auctions' selected guests.
  • To reveal the newly acquired boceto of Juan Luna among other highlight pieces for the upcoming auction.”
A PIONEERING YEAR OF WELL APPOINTED AUCTIONS
  • Project overview
  • is a 3 minute year end video recap of Salcedo Auctions featuring the highlights of 2018 from the launch of its subsidiary brand, Gavel & Block, to the Art Fair Dinner, to the Gavel & Block Benefit Auction to the year’s most talked about sale of Juan Luna’s Boceto of the Spoliarium during The Well Appointed Life Auction.
  • Project Brief
  • Conceptualize, develop and produce a year-end Video Recap of Salcedo Auctions’ event highlights rendered in 3min, 1min and 15 sec video clips.