Gavel & Block

Brand Development | Brand Deployment
  • Sub-Brand Naming
  • Brand Meaning & Brand Key
  • Brand Naming
  • Integrated Marketing Communications Strategy & Plans
  • Client
  • Salcedo Auctions
  • Industry
  • Auction House
  • Services
  • Sub-Brand Naming
  • Brand Meaning & Brand Key
  • Brand Naming
  • Integrated Marketing Communications Strategy & Plans
  • Project overview
  • Salcedo Auctions aims to develop and launch a subsidiary brand, which is geared towards emerging collectors. This subsidiary brand will introduce the auction platform to a contemporary market through quarterly sales dedicated to art, design, and the world of valuable collectibles.
  • Project Brief
  • Develop a brand name that reflects the vision of Salcedo Auction which is to expand the joy of collecting among the millennials.
Summer Art Party
  • Project overview
  • The Summer Art Party is conceived as an annual big event of Gavel & Block to raise appreciation and education of Filipinos about art. The hip and cool white party formally launched Gavel & Block as a toast to Filipino art and artists.
  • Project Brief
  • Event Conceptualization and Management
  • Bring together local artists, art influencers, young collectors, luxe millennials and media