The Podium
Brand Development | Brand Deployment
- Brand Strategy
- Market Segmentation
- Brand Positioning & Architecture
- Integrated Marketing Communications Strategy & Plans
- Audio Visual Production
- Brand Strategy Deployment
- Brand Strategy
- Market Segmentation
- Brand Positioning
- Integrated Marketing Communications Strategy & Plans
- Audio Visual Production
- Brand Strategy Deployment
- The development of the campaign aims to position The Podium as a tasteful and competitive complex –showing thatverything about The Podium is world-class: from its office building, to its mall, to its entertainment areas. It is that one place where fashion, food, art, technology, wellness, and business converge to offer endless choices and delightful experiences that elevate one’s lifestyle.
- Develop an integrated marketing communications strategy that covers the relaunch of The Podium Mall and The Podium West Tower
- Develop and produce a feature video to be used in online collaterals and to be shown at the Podium launch.
- A one-minute video showcasing the space of the Podium Mall and The West Tower shown during the launch event of the whole complex.
- Conceptualize, develop and produce a video feature of the Podium Complex.