Mcwilson Group

brand development
  • Brand Positioning
  • Brand Proposition
  • Integrated Marketing Communications Strategy & Plans
  • Client
  • Mcwilson Group
  • Industry
  • Food
  • Services
  • Brand Positioning
  • Brand Proposition
  • Integrated Marketing Communications Strategy & Plans
  • Project Overview
  • Tokyo Bubble Tea serves milk tea drink concoctions as well as Japanese-fusion food, with 9 branches in Metro Manila and a newly opened 10th in Cagayan De Oro. After 10 years, interest for milk tea has declined, and TBT has increased the food share to the business to 50%.
  • Project Brief
  • Develop a solid and distinct brand identity for the TBT brand - to reinvigorate its relevance & attract a new set of diners.
  • Project Overview
  • Gringo is a Tex-Mex themed restaurant, with 8 branches in Metro Manila, expanding in Cagayan De Oro by October. With its speedy expansion in one year, the brand needs a defined strategic direction.
  • Project Brief
  • Develop a solid and distinct brand identity & tone of voice for the Gringo brand - in order to increase awareness & consideration.