Cloverleaf Estate

Brand Development
  • Brand Positioning
  • Integrated Marketing Communications Strategy & Plans
Cloverleaf: The North’s new urban fabric
  • Client
  • Ayala Land
  • Industry
  • Land Development
  • Services
  • Brand Positioning
  • Integrated Marketing Communications Strategy & Plans
  • Project Overview
  • Ayala Land Cloverleaf Mall is the first to open within the 11-hectare estate that is envisioned to become another one of Ayala Land’s master-planned mixed-use developments. In addition to the expansive shopping mall, office buildings and towers for various enterprises and institutions, as well as residential projects led by Avida and Alveo will also be part of the vast estate.
  • Project Brief
  • Provide a study and recommendation to position Ayala Land Cloverleaf Mall as the North’s New Urban Fabric.
  • Develop an Integrated Marketing Communications Plan targeting its stakeholders.